Who Is The Web marketing Attorney
The” Internet Marketing Lawyer “is the pen name of Micah Buchdahl, the attorney who runs www.internetmarketingattorney.com. The site is a resource for legal representatives to market their services and companies. The site hosts the Online marketing Lawyer Awards, and the Nifty 50 Website Evaluation. Buchdahl likewise has a blog site, www.MarketingAttorney.com. On the blog, he often responds to reader concerns.
Buchdahl is associated with HTMLawyers Inc, but the Web marketing Lawyer site appears to be planned to be valuable, sincere and informative instead of an effort to ham-handedly steer possible consumers toward his consulting services. In truth, the site doesn’t enable marketing sponsorship or supplier affiliations at all. In effect, Buchdahl has actually created a practical, well considered, useful site, not a sales pitch. This, in itself, is good Online marketing strategy, and suggests Buchdahl most likely understands exactly what he’s doing in terms of marketing law practice and legal representatives on the Web.
Among the foundations of the website is”Micah’s Nifty 50. It was introduced in January 2001, and is now a referral source for successful law firm website. Addition in the “50” does not always suggest the site is outstanding, but rather that it has an impressive feature or element. The list is updated regularly, with previous lists still available online. Therefore there are now over 200 examples on the website.
The Web marketing Attorney ranks the sites of each of the 250 largest law office in the United States. Buchdahl examined the websites by surfing each website for approximately 20 minutes and after that examining them. He provides awards to the leading 30 websites: The top ten are platinum, next 10 gold, and the last 10, silver.
He evaluates the websites by providing numerical ratings on a scale of 1 to 10 in various classifications, and usually avoids giving out a 10– or a zero– unless it is actually, truly should have, and explains 5 as a strong average. The classifications are:
– Style, which encompasses the feel and look of the site, not simply the graphics. Not remarkably, a few of the most reliable styles had few graphics. After all, they’re offering legal services, not flash animation.
– Material, including attorney bios, practice location descriptions and publications
– Use, which generally involves how quickly a user can discover what they’re trying to find. Consistent navigation is the lynchpin of this category. He thinks about usability, sensibly enough, from the viewpoint of those who more than likely would utilize the site.
– Interactivity needed to at least consist of a lot of e-mail links. Great online kinds assist enhance ball game also
– He also rates the websites for intangibles. Obviously, that is extremely subjective. An example of an intangible that matters is wise domain usage.
These ratings were then added up. Many firms, not surprisingly, connected, with top tier remaining in the 40s. He likewise reviews and rates mid-sized and smaller sized companies.
The reviews are restricted to inform synopses. Buchdahl states that he put more than 150 non-billable hours over the course of six months into the process. Now, my quick review of Buchdahl’s site: Internet Marketing Lawyer is an useful tool for law firms attempting to market themselves on the web.